  |
|
 |
 |
    
   
User Intercepts
We take the design criteria, and go straight to the source - the end user - to make sure your preferences align. We perform onsite "intercepts" in the environment where your product will eventually be used or purchased. Here, we distribute targeted questionnaires and ask them to analyze product renderings and evaluate product samples.
Deliverables
- Respondent goal, such as how many users will be interviewed
- Product questionnaire used to determine consumer preferences, including (but not limited to): price, retail environment, demographics of buyer and consumer acceptance.
- Post-research design criteria
|
|
|
 |
 |
|
|
|
